A Social Media Marketing Plan For Your Business

Effective social media strategies require proper planning and execution. If you’re new to this and expect to see results from a few blog posts and random updates, you might find the whole endeavor very disappointing. Serious marketers know that in order to harness the full potential of social media one has to incorporate at least these three elements:
• Listening to the audience

• Sharing relevant messages

• Enabling the audience to share the message

So what is it that you’re supposed to share? Good content. You can’t have effective social media marketing without good content. The entire marketing plan originates from a solid content creation strategy. The good thing about useful content is that it gets people to appreciate your brand and share; and the sharing is what builds your brand.
This works whether you’re a small business or a large multinational and it costs very little to set up so the budget shouldn’t be a major factor when setting up. Ever heard that saying that goes “failing to plan is planning to fail?” It’s very true when it comes to marketing because creating a well- detailed social media strategy is just as crucial as having a rock-solid business plan.

In order to attract, engage and ideally convert fans and followers into customers, employ this strategy.
1. What should I aim to achieve from social media?

This depends entirely on what type of business you’re in. you may want to use it to gain exposure for your brand or simply to interact with customers because it’s good for business. Remember, if you’re just winging it your audience will know and that’s not good for you. Try to understand your customers’ goals and find out how to connect with that. One way to do this is to find out how you can use social media to solve your customers’ problems.
2. Who should set up the company’s social media account?

For smaller companies it would be better to delegate the task to a staff member who has experience implementing effective social media campaigns. Larger companies give the job to qualified workers in the marketing department and if the budget allows, some may choose to hire a consultant or firm.
3. Should I create accounts on all social media platforms when starting out?

As a starting point, it would probably be better to operate with a presence on one or two social networks and a blog. The network you choose will be determined by where your audience hangs out; so survey your customers and find out what their most popular platform is. The more the business grows the more social networks you can get into.
4. What’s the best social network for a small business?

Whether you’re operating a large or small business, you can never go wrong with a Twitter account. The platform is easy to learn and it gives your business a voice in the micro-blogging world. Another crucial network to be on is Google+- if only to boost your site’s search engine rankings. If however, you have a B2B firm, social networks such as Slideshare and LinkedIn would be great places to reach influencers, and you wouldn’t go wrong with Facebook and Pinterest.
5. What’s the right frequency to post updates?

Two-five posts each day should be enough. Remember your followers visit social media websites at different times, and a single post each day couldn’t possibly be enough simply due to differences in timing. To reach more people, stragger the posts consistently throughout the day.
6. What type of content should I post?

Again, the purpose of your marketing campaign will determine what you post. But also, the platform you’re using matters to a certain extent. For

instance, PInterest and Instagram are inherently visual, so striking, memorable images detailing your products and services would be ideal if you’re operating such accounts.
Company events and a few behind-the-scenes photos are great for connecting with audiences on these networks. But you may also post text updates on Facebook and have them trend well, especially if you’re posing a question or giving out relevant information. When using Twitter, try to keep a balance between tweets and re-tweets. Curate a diverse mix of content (photos, links, tips, short videos, thoughtful questions, etc.) across different platforms in order to keep things fresh and interesting.
7. Is social media a good platform to provide customer service?

Social media has over time become one of the most popular platforms for businesses to interact with potential and existing customers. You can use all the popular platforms to respond to customer questions and complaints, order status enquires, etc.
8. How exactly does one convert followers into customers?

There aren’t any surefire tactics to get fan’s dollars, however some tricks seem to work better than others. For example, Facebook ads are a simple, affordable way to expand your fan base, boost engagement and collect sales leads. It’s entirely up to you to convert those leads. One of the best ways to go about converting leads is to implement a cross-platform contest that integrates all the popular platforms and perhaps offer sweepstakes that resonate well with the audience and draws in potential customers.

For instance, in order to drive consumers to your online store, you could send a simple tweet that describes an ongoing contest on your Facebook account, and drop a link to the rules of the contest and the entry form on your online store.
9. How do people go about measuring the success of their marketing efforts?
It’s very important to make sure you always track your marketing metrics so as to establish which tactics are working and which aren’t. Some platforms come with their own metrics; Facebook for instance gives you administrator access where you can check out page insights data and use the data to evaluate what’s working and plan your future posts.
LinkedIn offers similar analytics which are essential for business pages. Google analytics can be used to measure the effectiveness of social media campaigns and see how your strategy’s driving your traffic to your online store.
10. Biggest mistake to avoid

You can’t afford not to have a social media plan, so create one and stick to it. Remember social media is constantly evolving and in order to stay ahead you have to be prepared to adapt and redefine your strategy as needed. If you do this every few months you will identify which tactics are redundant and in the process work out the best plan for your business.

Most organizations begin their social efforts by listening and engaging with their customers across different platforms but at some point they have to look at the staffing required to carry out an effective campaign and ask what it is they’re really getting from social interaction. In order to maintain a social business strategy that binds disparate efforts together to create a long-term plan that keeps the business growing, significant time and resources have to be set aside.

How To Get Started With Social Media

When using social media to grow a business, the worst action is no action, and the worst problem is invisibility- not bad perception. If you’re part of the conversation you can always massage what people are saying about your brand; but if nobody knows about you, then you have no chance of growth. What this means is that you need to get involved: not only to exploit the many business opportunities available for your business, but also to develop a winning reputation.
It’s a good idea to start by developing a plan that takes into account the social trends that characterize social media interaction today and organize a framework that will help make your conversations popular and relevant. But with all this mass of social networking sites and tools available today, how does one navigate through it all to set up a strategy that works? Here are ten steps to get you started:
• Set up goals. Think about what you hope to achieve from the social interaction. Are you doing it to generate direct sales, offer better customer service, or better yet, develop stronger relationships with your clients? Your answers to these questions will determine how you go about setting goals.

• Consider your resources. It’s going to take more than a clever idea to set up a marketing plan that works: you need people working for you. Someone has to set up the social media accounts, engage with customers and respond to questions, create compelling content, etc.
• Know your audience well. Find out where your audience spends time, what conversations they are involved with, who influences them, and what kind of information they’re looking from you. In order to provide your audience what they want, you first have to understand who they are, how they think, and what they want from you.
• Come up with good content. Once you find out what your audience is into, you can then work on giving them something to talk about and possibly share. Conversations have to keep going and this means creating lots of good content for the audience. Try to create a variety of different types of content that can be shared.
• Consider quality. While the pressure of creating content is certainly understandable, you cannot resolve to create a bunch of pointless topics for the sake of interaction; people will tire of it. The goal here is to build actual customers and that won’t happen if you’re not offering useful information and products/services.
• It’s tempting to promote your products every two minutes on every social platform available to you but you may need to do something not self-promotional so that you don’t come off overly self-absorbed or too salesy.

• Find time every day to look up what’s going on in social circles and engage with your customers to find out what the general vibe is about your brand.
• Learn the culture of social networks. What are your competitors doing and what does that teach you? Learn more about social trends and find out where companies or brands have gone wrong with marketing strategies so that you don’t make similar mistakes.
• Acquire brand ambassadors by observing the most active people in the social networks and encourage them to sell your brand.
So which social platforms should I concentrate on? Most large brands operate dozens of social media accounts but they have more people working on that so you might not be able to start big. Besides, you want to learn how to use each website perfectly to get your message across and this might take more time if you embarked on creating 2o social media accounts at once. Focus your attention where it matters and learn everything about those websites and how larger businesses use them to promote their own brands.
Facebook

When it comes to this, the numbers don’t lie; you want the websites with the highest number of active users in order to get a broader reach. Facebook alone will get you access to a social network with over a billion users worldwide. If Facebook were a country somewhere off the coast of

California, it would be the third largest in the world in terms of population. Features such as Like, Timeline, Newsfeed, Apps, Cover Photo, and Mobile Upload; these will be useful as you gradually build a connection with your prospects, so learn the lingo and get to work.
Twitter

You get up to 140 characters when sending out messages to your subscribers and you can include links, videos and photos as well. Adding images and videos expands the message because the words are somewhat limited and you need to communicate more effectively than 140 characters can articulate.
If you have an existing Twitter account for your brand but have let it drop off lately, you might want to take a fresh look at what Twitter’s offering. Features such as real-time marketing and multi-screen usage will be useful to your marketing efforts. In the world of micro-blogging, Twitter stands as the most powerful tool you can use for business. Other popular micro- blogging sites include Plurk, FriendFeed and Tumblr.
Present your brand

Your social media accounts form the foundation of your marketing efforts. They give you the chance to tell the world about your business and so they need to be well defined. Create a web presence people find appealing and distinct; that way people recognize your brand across multiple platforms.

In order to present the brand more confidently, you have to fill up and complete the profile, and make sure people know your bio, the actual location of the business and the address to the official company website. When creating a social network for your business, start with these people:
1. Customers

2. Business partners, suppliers and contractors

3. Relevant trade organizations for your industry

4. Local businesses in your neighborhood

Work up a time schedule for social media

You could end up spending hours each day trying to keep up top speed with what’s going on online so if you want to manage your time better, create a time management structure to keep your time online useful and strategic. One way to do this is to find out what time your customers start responding to your feeds, and take a couple of hours to engage.

The Importance of Having a List

Now we are getting into the stuff you really want to hear about! The money is in the list! We bet you have nev er heard that phrase
before (being completely sarcastic of course). If you have been in internet marketing for some time now, you know how important it is to have a list of your own.

In fact, ev ery single day you hav e probably heard the phrase “the money is in the list”. Have you ev er wondered why you have heard that so many times?

BECAUSE IT’S TRUE!!!!

Trust us, we used to do my best to rank my affiliate websites in Google, and sure, it might hav e worked for a bit, but then Google would change their algorithm and we’d lose our rankings and income.

You aren’t alone if you too are tired of playing this cat and mouse game with Google, so we decided to FINALLY take the adv ice of others and build up our own lists.

While we all built our lists in slightly different ways from each other, we can tell you right now, that’s when our business took off.

Why Is A List So Powerful?
When you have a list of your own, you have the ability to send traffic wherever you want, whenever you want. You will be laughing at all the people who are still trying to rank their sites in Google.

Imagine what it would be like to get approved for a product, then just send out an email and collect your INSTANT affiliate commissions.

Sound like the life you want?

Good! Because that’s the life you are going to hav e once you start building that list!

The other major benefit to having a list of your own is the fact that your conv ersion rates skyrocket. You will notice that conv ersion rates are much higher when the traffic comes from your list instead of coming from your website.

Why? Because you hav e a relationship with the people on your list. They know you, they trust you, they like you. You aren’t just some random person whose website they happened to stumble upon in the search engines.

It is typical to hav e conversion rates anywhere between 10-30% when the traffic comes from your list. When it comes from a website or blog, the conv ersion rate is usually around 1-2%.

Meaning if you send an email and 100 subscribers click the link and v isit the affiliate offer, you can expect to make 20 sales on a $7 product with 100% commissions.

20 sales from a list every time you send an email puts you in that awesome position of really thinking about quitting your job and many of you might go ahead and do it!

We hope you do because once you don’t have to stay up late on the computer and get up early for your J.O.B., you can grow even faster.

The same techniques that get one sale per email are the same as getting 20, 50 or even 100 sales an email like Lee Murray routinely does multiple times a month.

But let’s get back to the training…

This means you will make more money and won’t have any problems getting accepted by product creators to promote your own product.

We will get into your list building strategy in a bit, but I want you to 100% understand the fact that having a list is ESSENTIAL if you want to make a living off affiliate marketing. You can’t rely on Google, we can promise you that. But you can rely on your list.

What is a Solo Ad

What is a Solo Ad:

In super basic terms, a “Solo Ad” is when you pay someone to mail THEIR email list, on your behalf, with a recommendation and link to YOUR free optin offer squeeze page.

Solo Ad: is a very effective method for list building when your list is small to start with. This is when you pay for a list owner to promote your ad to his list. Usually, you will provide the solo ad provider with the email you want to be sent to his list, which will contain the link to your squeeze page. The idea is that you’d want as many as possible of the people who receive your email to click on your link and opt in to your list.
You’d normally pay the solo ad seller based on the number of clicks that he will deliver.
What are the benefits of using solo ads?

Solo ads are particularly useful for sending people to an opt-in page for your own mailing list. You can grab these people and add them to your own mailing list, so you can promote affiliate products and services to them in your newsletter sequence. The visitors you get from solo ads are pretty good for building your own newsletter list because…

You already know they aren’t opposed to being on a mailing list, otherwise they wouldn’t be on one in the first place. :) You have an idea of their interests from the type of website and mailing list you’re buying your ad from. If it’s a nutrition website and you’re promoting a weight loss book, you’ll know that you should emphasize the nutrition aspects of your book… since this is what they’re interested in.

Terms:
Conversion: When an email recipient performs a desired action based on a email sent. A conversion could be a monetary transaction, such as a purchase made after clicking a link. Redirecting to a CPA Offer. It could also include a voluntary act such as registering at a Web site, downloading a white paper, signing up for a Webinar, or opting in to an email newsletter.

CPC: Cost per Click. A method of paying for advertising. Different from CPA because you only pay for the click, regardless of what it does when it gets to your site or landing page.

CPM: Cost per Thousand.

CTR: Clickthrough Rate. Click-Through-Rate (CTR) is the percentage of visitors who have clicked through a link to a website or to an advertisement. The CTR is also used as a measure of success for an advertisement and is measured as the ratio of the number of clicks to the number of impressions.

Tier 1 Countries (US,UK, CAN, AU, NZ).

Call to action (CTA): The link or body copy in an email that tells the recipient what action to take. A call to action (CTA) is an instruction to the visitors of your site to provoke an immediate response, usually using an imperative verb such as “visit here to find out more” or “visit the official site of this product”. If you do not have a good “call to action”, you will find less visitors will click on your affiliate links..

Earnings-Per-Click (EPC): refers to your average earning per 100 clicks and is calculated by dividing the amount of commissions you’ve earned by the total number of clicks and multiplying the result by 100.

Leads: are potential customers for an online business. People who have shown interest in your product or services. In internet marketing terms, examples of leads are people who have clicked on your ad, or signed up to receive messages or newsletters from you.

Opt-In: is permission given by a customer or email recipient for the internet marketer to send him more emails. After someone opts-in, you can send him more emails and messages until he chooses to opt-out. Usually there is a form for website visitors to opt-in displayed prominently on a landing page.

Opt-Out: See opt-in. Generally, spam laws require that all internet marketing emails include an option for the recipient to opt out.

Return on Investment (ROI): is the amount of money or profit you’ve made through your online business when you subtract the total payments you’ve received from your sales from your total costs.

Funnels – funnel is a phrase used in e-commerce to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.

Autoresponder
Automated Email message-sending capability, such as a welcome message sent to all new subscribers the minute they join a list. May be triggered by joins, unsubscribes, or even all Email sent to a particular mailbox. May be more than a single message: can be a series of date or event-triggered Emails, or broadcasts.

Email Marketing Secrets, Tips And Sample Email Swipes

1) Broadcast Emails Get Better Delivery To The Inbox than Scheduled Follow Up Emails.

2) Try not to send out email at the same exact same time daily. Stagger them, it looks
more natural, and will also keep you in the inbox.

3) Dont use spammy words in your email like click here, money, cash in your emails, that
will send you to the Gmail Promotions Tab or worse right to the spam box.

4) Make Use Of Awebers Tags like, {!geog_region} , {!geog_city} it captures peoples
attention and is proven ( by us ) to increase open and click through rates. Its rarely
used.

5) Make Sure you use your contact information in emails and links to social media.

Getting Approved As An Affiliate

maxbounty Affiliate network

Getting Approved As An Affiliate
We remember when we were starting off as an affiliate. Just joining WarriorPlus, with a plan in place super excited to finally get this all started. We went to put in an affiliate request for a product that we thought looked good.

Then a few hours later we received an email saying we were denied to promote that offer. Happened to all of us and maybe you also be now.

We remember thinking “WHAT! Why would someone deny an affiliate?” In our mind, we used think that even if the affiliate only generates one sale for them, that’s still one more sale they wouldn’t have had if we weren’t promoting the product.

So why in the world would this person deny us?

Why Vendors Deny Affiliates
This is an important topic to discuss, and we feel like very few marketers are actually talking about it. You can have the perfect plan in place, but if you don’t get approved to promote the product it doesn’t matter how great your plan was, you can’t make money.

So why would a vendor deny an affiliate?

Well, the short answer to this would be because of their stats. These
vendors (product creators), want to make sure they have the highest possible EPC and the lowest possible refund rate.

That’s the only way they will get the “big name” affiliates who can produce hundreds of sales for them to jump on board and promote. If their EPC starts to drop, they decrease their chances of getting a few of these big name affiliates on board.
When you put in a request to promote a product, the product creator is able to see your previous stats and use that as the determining factor on whether or not they accept or deny you.

If you (as a new affiliate) put in a request to promote a product, the product creator will see that you don’t have any stats, so they might not want to approve you because they don’t know if you will send them high quality traffic or not and many might not want to risk it.

Getting Accepted Even Without Stats
So how do you increase your chances of getting accepted by the vendor even if you have no previous stats?

All you need to do is include a message when you put in your request. Include a message letting them know you are new at all this but will only send high-quality traffic.

Tell them exactly how you will be promoting the product. If you have a website show them the website. Giv e them as much information you can about how you will be promoting, and then let them know if they hav e any questions you would be more than happy to answer them.

On JV pages there will be contact information also and you can connect with most all sellers v ia Facebook so you can introduce yourself directly. We have never turned down an affiliate who reaches out personally and haven’t heard of any other sellers doing so either.

If you are requesting approval for a product on WarriorPlus, you can actually send them a Personal Message (PM) on the Warrior Forum after you put in your request. Basically tell them the same thing in the personal message. Let them know you are new so you don’t have any stats to see and then tell them how you plan on promoting.

Here’s the deal, as product creators ourselveses, we can be  very picky with who we choose as affiliates. If we see someone who has no stats and they didn’t leave a note, they aren’t going to get
approved to promote.

Howev er, if they took the time to write to us and tell us they are new which is why they don’t hav e any previous stats and how they plan on promoting my product, we usually accept them.

You need to understand that people appreciate honesty. Honesty goes a long way in this business. So just be honest with the product creator and there is a good chance you will get accepted.

Once you start generating more and more sales, this is something you won’t really have e to do because the product creator will take a look at your stats and will happily approve you right away.

So go ahead and take the time to find a few products you want to promote, then put in your request but leave e a note telling them who you are and how you will be sending traffic. You can also tell them you are being trained by us in the notes and always reach out to us if you need an introduction or further reference.

Once you get approved for a few products, it’s time to move e on to setting up your squeeze page (don’t worry, it’s not as hard as it sounds!

Choosing Profitable Affiliate Programs

warriorplus

Choosing Profitable Affiliate Programs
This chapter is EXTREMELY important to understand. If you go crazy promoting products that don’t convert well for you, then you are wasting your hard work!

You want to make sure that the products you will be promoting have some really good stats before you start promoting them.

Take A Look At The Stats
There is nothing more frustrating than sending hundreds of vsitors to a sales page and having it result in just a couple of sales. Because of this you need to choose a product that is ATTRACTIVE to the potential customer.

So how do you know if a product is going to be profitable before you start promoting it?

Well, you can’t know 100% if it is going to be profitable for YOU, but you can tell which products hav e been profitable for other affiliates already. If it has been profitable for them there is a good chance it will be profitable for you.

Other than the instant payments, one of the things we absolutely lov e about all three of these affiliate platforms is they show you the important stats. There are three things in particular we want to pay attention to. Those three things are the total sales, the EPC, and the refund rate.

Total Sales: Total sales is simply how many times that product has been sold. When looking at total sales, you want to make sure it has been sold at least 100 times. If it has been sold 100+ times, the next thing you want to look at is the EPC.

EPC: This stands for Earnings Per Click, which basically means how much (on av erage) each click to the sales page will be worth for you.

For example, let’s say a product has an EPC of 60 cents. That means once I send 100 v isitors to that sales page, I should make about
$60.00.

When looking at EPC, we nev er promote anything that is lower than 60 cents. In fact, we try to keep it around $1.00 or more. That might sound pretty high, but there are a lot of products out there that have an EPC of $1.00 or more.

Refund Rate: You want to only promote products that have a 5% or less refund rate. Other than the money you will be losing when a customer requests a refund, the refund rate is a good indicator of the quality of the product and you want to make sure you are only promoting quality products or else you are going to lose trust with people v ery quickly and they will stop buying from you.

We hav e noticed that when the refund rate is 5% or below, that typically means it’s a pretty solid product that you can feel comfortable promoting.

 

 

The 3 Best Instant Payment Platforms For Affiliate Marketing

The 3 Best Instant Payment Platforms
You need to be careful when choosing your payment platforms. We’v e hav e heard countless horror stories of people joining an affiliate platform, driving in hundreds of dollars worth of sales, and never once saw the money!

We would stay away from shaky CPA platforms that promise massiv e profits from promoting their offers. ClickSure is one we wouldn’t touch with a ten foot pole anymore.

That’s why we stick to just 3 affiliate platforms. These affiliate platforms are extremely reliable, we’ve have never had an issue with payments, and they are FULL of awesome, high conv erting products. These three platforms are WarriorPlus, JV zoo, and DigiResults.

Before you move onto the next section, it would be a good idea to sign up with each of the platforms. You will need to have a verified PayPal account in order to get paid using all three of these platforms, so if you don’t hav e a v erified PayPal account, that’s the first thing you will need to do.

Signing up to the affiliate platforms is really easy. If you are going to be in online marketing for the long term, use your real name as the user name so you can build some name recognition as you grown and it will make it much easier for JV partners to find you.

Here’s how to do it:

WarriorPlus
WarriorPlus is probably the easiest platform to sign up with (although it’s easy to sign up to all of them). All you have to do is head over to http://WarriorPlus.com and click the “Register” button.

That will bring you to a page that looks like this:

Just fill out your information and click on “Create Account ”. Once you do that you are good to go!

JVzoo
Head ov er to http://JVzoo.com and click on “Become An Affiliate” just like in the image below:

Then scroll to near the bottom and you will see a button that says “Sign Up Now-It’s Free” that button looks like this:

Once you click on that button you will be brought to a page where they will have you enter all your details. Just follow the instructions on that page, agree to the terms, and click the green “Register” button.

BOOM! That’s it, you now have e a JV zoo account.

DigiResults

Head over to http://DigiResults.com and click on the “Sign Up” button.

Then it will ask you to fill in some basic information and hit the “Sign Up” button again. Once you do that you will need to check your email account and click on the link they sent you to finish the sign-up process. If for some reason you never received ed an email from them don’t forget to check your spam folder before you contact their support.

Once you click on that link you will be brought to a page where you need to click on a link to connect your PayPal account. It’s v very important to do this or else you won’t get paid. So just click on the button that looks like this:

Once you click on that button it will open a page asking you to log into PayPal. Once you log in just click “agree”. You now hav e a DigiResults account.

Now that you hav e an account at all three platforms, it’s time to choose a profitable affiliate program to promote!

You’ll find that 90% of the products you promote will be from either WarriorPlus or JV Zoo. With W+ especially if you are new, fill out a complete profile on the site and link it to your Warrior Forum account so affiliates can learn a little more about you and you’ll get higher approval rates.

JV zoo typically has slightly higher priced products and more software to promote. On WarriorPlus you’ll find more pdf reports and quicker “method” type products to promote.

DigiResults isn’t as busy as the other two platforms but you’ll still find some decent higher priced products to promote that may be good for some lists.

Remember we are only talking about platforms that offer instant payments direct to your PayPal account.

You can set up what we are teaching with other platforms such as ClickBank or a CPA network but just know it can take some time to get paid!