Category Archives for "Email Marketing"

Email Marketing

The Importance of Having a List

Now we are getting into the stuff you really want to hear about! The money is in the list! We bet you have nev er heard that phrase
before (being completely sarcastic of course). If you have been in internet marketing for some time now, you know how important it is to have a list of your own.

In fact, ev ery single day you hav e probably heard the phrase “the money is in the list”. Have you ev er wondered why you have heard that so many times?

BECAUSE IT’S TRUE!!!!

Trust us, we used to do my best to rank my affiliate websites in Google, and sure, it might hav e worked for a bit, but then Google would change their algorithm and we’d lose our rankings and income.

You aren’t alone if you too are tired of playing this cat and mouse game with Google, so we decided to FINALLY take the adv ice of others and build up our own lists.

While we all built our lists in slightly different ways from each other, we can tell you right now, that’s when our business took off.

Why Is A List So Powerful?
When you have a list of your own, you have the ability to send traffic wherever you want, whenever you want. You will be laughing at all the people who are still trying to rank their sites in Google.

Imagine what it would be like to get approved for a product, then just send out an email and collect your INSTANT affiliate commissions.

Sound like the life you want?

Good! Because that’s the life you are going to hav e once you start building that list!

The other major benefit to having a list of your own is the fact that your conv ersion rates skyrocket. You will notice that conv ersion rates are much higher when the traffic comes from your list instead of coming from your website.

Why? Because you hav e a relationship with the people on your list. They know you, they trust you, they like you. You aren’t just some random person whose website they happened to stumble upon in the search engines.

It is typical to hav e conversion rates anywhere between 10-30% when the traffic comes from your list. When it comes from a website or blog, the conv ersion rate is usually around 1-2%.

Meaning if you send an email and 100 subscribers click the link and v isit the affiliate offer, you can expect to make 20 sales on a $7 product with 100% commissions.

20 sales from a list every time you send an email puts you in that awesome position of really thinking about quitting your job and many of you might go ahead and do it!

We hope you do because once you don’t have to stay up late on the computer and get up early for your J.O.B., you can grow even faster.

The same techniques that get one sale per email are the same as getting 20, 50 or even 100 sales an email like Lee Murray routinely does multiple times a month.

But let’s get back to the training…

This means you will make more money and won’t have any problems getting accepted by product creators to promote your own product.

We will get into your list building strategy in a bit, but I want you to 100% understand the fact that having a list is ESSENTIAL if you want to make a living off affiliate marketing. You can’t rely on Google, we can promise you that. But you can rely on your list.

What is a Solo Ad

What is a Solo Ad:

In super basic terms, a “Solo Ad” is when you pay someone to mail THEIR email list, on your behalf, with a recommendation and link to YOUR free optin offer squeeze page.

Solo Ad: is a very effective method for list building when your list is small to start with. This is when you pay for a list owner to promote your ad to his list. Usually, you will provide the solo ad provider with the email you want to be sent to his list, which will contain the link to your squeeze page. The idea is that you’d want as many as possible of the people who receive your email to click on your link and opt in to your list.
You’d normally pay the solo ad seller based on the number of clicks that he will deliver.
What are the benefits of using solo ads?

Solo ads are particularly useful for sending people to an opt-in page for your own mailing list. You can grab these people and add them to your own mailing list, so you can promote affiliate products and services to them in your newsletter sequence. The visitors you get from solo ads are pretty good for building your own newsletter list because…

You already know they aren’t opposed to being on a mailing list, otherwise they wouldn’t be on one in the first place. 🙂 You have an idea of their interests from the type of website and mailing list you’re buying your ad from. If it’s a nutrition website and you’re promoting a weight loss book, you’ll know that you should emphasize the nutrition aspects of your book… since this is what they’re interested in.

Terms:
Conversion: When an email recipient performs a desired action based on a email sent. A conversion could be a monetary transaction, such as a purchase made after clicking a link. Redirecting to a CPA Offer. It could also include a voluntary act such as registering at a Web site, downloading a white paper, signing up for a Webinar, or opting in to an email newsletter.

CPC: Cost per Click. A method of paying for advertising. Different from CPA because you only pay for the click, regardless of what it does when it gets to your site or landing page.

CPM: Cost per Thousand.

CTR: Clickthrough Rate. Click-Through-Rate (CTR) is the percentage of visitors who have clicked through a link to a website or to an advertisement. The CTR is also used as a measure of success for an advertisement and is measured as the ratio of the number of clicks to the number of impressions.

Tier 1 Countries (US,UK, CAN, AU, NZ).

Call to action (CTA): The link or body copy in an email that tells the recipient what action to take. A call to action (CTA) is an instruction to the visitors of your site to provoke an immediate response, usually using an imperative verb such as “visit here to find out more” or “visit the official site of this product”. If you do not have a good “call to action”, you will find less visitors will click on your affiliate links..

Earnings-Per-Click (EPC): refers to your average earning per 100 clicks and is calculated by dividing the amount of commissions you’ve earned by the total number of clicks and multiplying the result by 100.

Leads: are potential customers for an online business. People who have shown interest in your product or services. In internet marketing terms, examples of leads are people who have clicked on your ad, or signed up to receive messages or newsletters from you.

Opt-In: is permission given by a customer or email recipient for the internet marketer to send him more emails. After someone opts-in, you can send him more emails and messages until he chooses to opt-out. Usually there is a form for website visitors to opt-in displayed prominently on a landing page.

Opt-Out: See opt-in. Generally, spam laws require that all internet marketing emails include an option for the recipient to opt out.

Return on Investment (ROI): is the amount of money or profit you’ve made through your online business when you subtract the total payments you’ve received from your sales from your total costs.

Funnels – funnel is a phrase used in e-commerce to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.

Autoresponder
Automated Email message-sending capability, such as a welcome message sent to all new subscribers the minute they join a list. May be triggered by joins, unsubscribes, or even all Email sent to a particular mailbox. May be more than a single message: can be a series of date or event-triggered Emails, or broadcasts.

Email Marketing Secrets, Tips And Sample Email Swipes

1) Broadcast Emails Get Better Delivery To The Inbox than Scheduled Follow Up Emails.

2) Try not to send out email at the same exact same time daily. Stagger them, it looks
more natural, and will also keep you in the inbox.

3) Dont use spammy words in your email like click here, money, cash in your emails, that
will send you to the Gmail Promotions Tab or worse right to the spam box.

4) Make Use Of Awebers Tags like, {!geog_region} , {!geog_city} it captures peoples
attention and is proven ( by us ) to increase open and click through rates. Its rarely
used.

5) Make Sure you use your contact information in emails and links to social media.