Choosing Profitable Affiliate Programs
This chapter is EXTREMELY important to understand. If you go crazy promoting products that don’t convert well for you, then you are wasting your hard work!
You want to make sure that the products you will be promoting have some really good stats before you start promoting them.
Take A Look At The Stats
There is nothing more frustrating than sending hundreds of vsitors to a sales page and having it result in just a couple of sales. Because of this you need to choose a product that is ATTRACTIVE to the potential customer.
So how do you know if a product is going to be profitable before you start promoting it?
Well, you can’t know 100% if it is going to be profitable for YOU, but you can tell which products hav e been profitable for other affiliates already. If it has been profitable for them there is a good chance it will be profitable for you.
Other than the instant payments, one of the things we absolutely lov e about all three of these affiliate platforms is they show you the important stats. There are three things in particular we want to pay attention to. Those three things are the total sales, the EPC, and the refund rate.
Total Sales: Total sales is simply how many times that product has been sold. When looking at total sales, you want to make sure it has been sold at least 100 times. If it has been sold 100+ times, the next thing you want to look at is the EPC.
EPC: This stands for Earnings Per Click, which basically means how much (on av erage) each click to the sales page will be worth for you.
For example, let’s say a product has an EPC of 60 cents. That means once I send 100 v isitors to that sales page, I should make about
When looking at EPC, we nev er promote anything that is lower than 60 cents. In fact, we try to keep it around $1.00 or more. That might sound pretty high, but there are a lot of products out there that have an EPC of $1.00 or more.
Refund Rate: You want to only promote products that have a 5% or less refund rate. Other than the money you will be losing when a customer requests a refund, the refund rate is a good indicator of the quality of the product and you want to make sure you are only promoting quality products or else you are going to lose trust with people v ery quickly and they will stop buying from you.
We hav e noticed that when the refund rate is 5% or below, that typically means it’s a pretty solid product that you can feel comfortable promoting.